Adam is a director, dramaturg, creative technologist and theatre-maker. A major focus of his work is the development of new musicals and music-led work.

Shows developed to world premiere production include PUBLIC DOMAIN (Southwark Playhouse and Vaudeville Theatre), THE FABULIST FOX SISTER (Southwark Playhouse), STAGES (VAULT Festival), SHIFT+ALT+RIGHT (Online). WASTED (Southwark Playhouse), SUPERHERO (Southwark Playhouse), THE SORROWS OF SATAN (Brocket Hall & Tristan Bates Theatre), LOCK AND KEY (Vault Festival), THE LEFTOVERS (National Tour). Other Directing includes: THE RINK (Southwark Playhouse), THE STORM (Helios Collective/ENO), 35MM (The Other Palace), VANARA (Hackney Empire), WHISPER HOUSE (The Other Palace), ORDINARY DAYS (Finborough Theatre and Trafalgar Studios), LITTLE FISH (Finborough Theatre), SONGS FOR A NEW WORLD (St James Theatre, 20th Anniversary Production), DISGRACED (English Theatre Frankfurt), DARK TOURISM (Park Theatre), SEE WHAT I WANNA SEE (Jermyn Street Theatre), INTO THE WOODS (Royal Central School of Speech and Drama), REEL LIFE (Folio Theatre, ETT, Pound Arts, Ustinov Theatre Bath).

In 2020 he co founded THEATRICAL SOLUTIONS, a creative technology company that specialises in digital solutions for live theatre and events.

His solo show ANYTHING THAT WE WANTED TO BE which he wrote and performed was developed as part of Camden People’s Theatre Starting Blocks residency and made its world premiere there in 2022.

Adam was selected as one of the STAGE 100 in 2021 for his work in musical theatre and creative technology. His book BREAKING INTO SONG - WHY YOU SHOULDN’T HATE MUSICALS, has recently been published by Salamander Street Press. Alan Cumming described it as “A fascinating cri de coeur that made me question everything I think about musicals.” and Lyn Gardner called it “A passionate and cogently argued call to arms and a very enjoyable read”.


Lia is a passionate and experienced theatre administrator and production assistant who has worked across venues, producing companies, subsidised and commercial theatre for the last 15 years. Her employment history includes; Executive Assistant at ENGLISH NATIONAL BALLET (2021-present); Artistic Assistant at ENGLISH NATIONAL BALLET (2013-2021); Assistant & Office Manager for MICHAEL MCCABE PRODUCTIONS/MCCABE SMITH/JOE PUBLIC LTD (productions in the West End including WICKED, SWEENEY TODD, MILLION DOLLAR QUARTET, AND CHARLIE AND THE CHOCOLATE FACTORY, and on Broadway HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING); Administrator and Assistant to the Executive Director at BAC, Administrator at THE BROADWAY (BARKING), PALACE THEATRE LONDON, WARWICK ARTS CENTRE, and C VENUES.

Lia’s creative credits include: with Tim Connor - HEART OF WINTER (Writer, Producer & Director), Director/Choreographer - THE MUSICAL OF MUSICALS, THE MUSICAL! (Throwaway Theatre, Edinburgh Fringe Festival 2008; Winner of a Fringe Sell-Out Award), Assistant Director - LITTLE FISH (Pact Imagination Theatre, The Space), Producer - TARTUFFE, (Amo Theatre), Producer - ELEGIES FOR ANGELS, PUNKS AND RAGING QUEENS (European Student Drama Festival Acthea, France).

Training: University of Warwick, Stage One New Producers Course.


We will work with a core group of rotating affiliate artists who we will support and commission to create new work. In addition to our these artists, we will look to work with a broader range of writers, composers, dramaturgs and theatremakers to create collective, collaborative, music-led theatre.